Sephora will expand its already substantial presence in the Big Apple with a super-sized store near the High Line, Realty Check has learned.
The LVMH-owned brand just found a 6,200-square-foot location to open next year at Brookfield Properties’ Manhattan West between Ninth and Tenth streets, retail sources said.
It will join “wellness” tenants like Silver Mirror, Peloton Studios and Reset by Therabody at the booming eight-acre complex east of Hudson Yards of similar companies.
Brookfield would not confirm a lease or comment on Sephora. Sephora did not respond to an email seeking comment.
Insiders said last year’s opening of the Moynihan Connector, which connects High Line Park to Manhattan West Public Square, has brought a huge increase in foot traffic to the complex, which has six million square feet of fully leased office space. and 844 apartments for rent.
A retail analyst, who did not want to be named, said Manhattan West retailers have enjoyed 20% year-over-year sales growth so far in 2024.
Restaurant and food offerings in the trendy neighborhood include a large PJ Clarke’s Oyster Bar, Danny Meyer’s Ci Siamo and Zou Zou’s in the Pendry Hotel.
It won’t be Sephora’s first foray into the Far West Side.
The cosmetics and beauty star had a store at the Hudson Yards mall, but it was among several major brands that closed there after the pandemic hit.
The chain has about 27 locations in the city, including the largest in the U.S. on West 34th Street and one soon to open on West 125th Street in Harlem.
LVMH chief executive Bernard Arnault – the world’s fifth-richest person, according to Forbes – praised Sephora’s “outstanding performance”, which “exceeded all expectations” in an investor presentation in January.
The popular beauty brand is said to be the driver of LVMH’s “selective retail” sector, which boasted $19.8 billion in 2023 sales.
#Exclusive #Sephora #polishing #plans #open #store #High #Line #sources
Image Source : nypost.com